Writing Samples
&
Graphic Design Samples
In my graduate studies, I get a lot of practice using my PR and marketing talents, particularly writing and graphic design. Following extensive training in class, I've included a selection of my best work here.
The writing component emphasizes social media postings and press releases, which I have already used in my internship. I've learned to ascertain the readership of each piece of writing and what they expect to find there. In addition, the courses help me improve my writing skills for fact sheets, talking points, Q&As, speeches, and more. I have already been comfortable with the most of the frequent types of writing in class.
The graphic design work is a component of a strategic communication plan and the Corporate Social Responsibility(CSR) final project. We were tasked with coming up with a CSR strategy for Bibti, a social networking app whose primary goal is to support women in finding buddies while also upholding social responsibility by promoting the usage of public transit. I designed the group's PowerPoint, brand guidelines, poster, and two welcome emails in addition to serving as the team's manager. My professors and their professional acquaintances outside of the classroom praised all of the effort.
Writing Samples
This is the presentation of final works from three courses:
CCTP 622: Strategic Communication for Startups
MPPR 508: Public Relation Writing
CCTP 684: Writing for Business Marketing
MPPR 508
Public Relations Writing
In this course, I received expert instruction on how to write press releases, FBQTs (fact sheets, backgrounders, Q&As, and talking points), op-eds, speeches, and letter to editors. For each, I have writing samples that are part of the portfolio.
The intent behind writing, the intended audience, and what readers believe upon first reading a piece of writing were all described by professor Michael Long for each form. (For example: reporters and editors hunt for excuses to discard the material. Keep that away from them!) I completed my A-level coursework using his framework, according to the guidelines which increased the likelihood that the work would be published.
Note: All these samples are written based on materials provided in class and are not related to any organizations or events in reality.
CCTP 684
Writing for Business Marketing
This portfolio includes a mission statement, a business email, a press release, audio and video scripts, LinkedIn posts, and a statistics report. The mission statement, press release, video script, and LinkedIn post are prepared for a non-profit organization, SalvageUSA, and its third annual fundraising, among all these deliverables. The others have all been customized to fit the proper forms depending on various scenarios.
Among all the deliverables, the mission statement and the video script are collaborate work of a group.
image source: https://salvageusa.org/
CCTP 622
Strategic Communication for Startups
My group developed a thorough strategic communication plan for SowFin, a SaaS platform that provides financial analysis services for large businesses. Based on our interview with the founder of SowFin, we chose "sowing for a strong financial root" as the core value of the organization. We then collaborated to select the color palette, revamp the logos, and provide other deliverables such as donor pitch templates, social media templates, and communication trackers, etc. Our plan was well-received by the class after we successfully presented it, and it was chosen to be implemented in the future. My contribution to the project: drafting sample text for social media posts, press release and blog posts and explain those in our presentation.
Complete Deliverable Package:
- SOWFIN social media template
- SOWFIN strategic communication pitch presentation
- SOWFIN pitch tracker template
- SOWFIN social media brand guidelines
- SOWFIN social media social media post templates
Graphic Design Samples
The graphic design sample is a component of CCTP 512: Corporate Social Responsibility's final project. The project is a strategic CSR plan for the Bibti app. I was the team leader who created the brand guidelines, the communication plan, and the designs listed below.
CCTP 512
Corporate Social Responsibility
Following a discussion in the group, we identified the brand identity as a social app that assists young women in finding a female friend when they are unfamiliar with the community. Additionally, we have determined that our main message is, "Ask Bibti, get a buddy!" We provided the founder of Bibti with a number of deliverables, including the poster and email I designed, that use the same colors and symbols to express the same message. Then we launched two distinct CSR campaigns, Meet at the Metro and Meet at the Gym. These are programs that inspire the app's users to collaborate and help the environment or their personal health. We would be able to give the participants rewards while bringing in new users for Bibti after looking into potential partnerships. Professor Matthews and his colleague in the communications sector praised our project and presentation and gave the group a strong A.
Social Media
Below is a social media collection including posts I have created during my internship at Washington Performing Arts. I contributed in drafting, editing, and posting social media copy on Facebook, Instagram, and Twitter. Contents including promotion of performances, introduction of artists, and news items related to Washington Performing Arts.